Social media marketing can be tricky simply because there are so many platforms to choose from. Your first instinct might be to choose Facebook because it is the biggest name in the industry and has the widest reach, but just because it’s effective for other businesses doesn’t mean it will also match your business goals.

Any successful small- or medium-sized business today must do two things to thrive: digital marketing and network security to keep its data safe from cyber attacks and other forms of data loss. When it comes to security, browsers are no exception. In small- and medium-sized businesses, some 50 to 150 workers access the net daily through the company network via browsers on your devices.

Businesses need technology to be profitable and productive. But not all technologies are capable of delivering on their perceived benefits. To make sure your investments are still worth keeping, you need to perform technology business reviews.

What is a technology business review?
A technology business review reveals the strengths and weaknesses of your company’s IT framework.

Microsoft not only builds robust productivity solutions for its customers, but it also prioritizes their security above all else. This year, the company invested a lot of money to protect Office 365 subscribers from increasingly sophisticated phishing scams.

Most managed IT services providers (MSPs) promise “proactive” cybersecurity consulting. Businesses large and small embrace the idea of preventing cyberattacks and data breaches before they happen, and MSPs themselves would much rather brainstorm safeguards than troubleshoot time-sensitive downtime events.

Although it is important, security is something that some Mac users overlook. That’s fine if all you do is watch YouTube videos or experiment with Photo Booth, but not if you use your computer for day-to-day business operations. Prevent internal and external threats from harming your device with these tips.

In today’s corporate environment, most industries are ready for the Internet of Things (IoT) in their own unique ways. Let’s take a look at these examples of utilizing IoT in various business niches that are in operation or will be implemented soon.

As a business owner, it’s important to be aware of the unexpected costs associated with the cloud and what measures you can take to keep those costs down. They might not add up to much at first, but could eventually cost you more than the service is worth.

Failure to understand your customers’ needs and wants could result in ill-informed marketing strategies. And when your company can’t satisfy their demands, they’ll likely turn to your competitors instead. To prevent this, deploying a customer relationship management (CRM) system can make a world of difference.

With major improvements like Calendar.help, Outlook, and Surface Pen, you would think that Office 365 has already reached its full potential. With the Office Insider feature, you’re bound to be proven wrong as you’ll have access to new features that make Office 365 better with each update.